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Loft Kids Fest 2015 – Promo from Jason Willis on Vimeo.

Loft Kids Fest 2015
Every year the Loft puts on a fantastic (not to mention free!) multi-day Kids Film Festival, and this year they asked me to work up a promo using art created by Benjamin Mackey (with vector design assistance by Matt McCoy).

I loved the designs — not only did they seem perfect for the event, they also easily lent themselves to a quick narrative that kids would enjoy. After converting all of the characters into 3D objects within Cinema 4D, I went to work creating faux-cardboard versions of everything, and then placing them in more “real world” settings for animation.

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